For many merchants, the Internet has become a major issue in ensuring the sustainability of their business. So why not for winegrowers and winegrowers? It is a tool to inform, communicate, but also sell. This additional growth driver is therefore not negligible. If you are still hesitating, discover the 7 reasons that will make you change your mind.You have to know how to evolve with the times. Consumer needs change, so you need to adapt to their expectations and current practices. The Internet, social networks and the rise of mobile phones have indeed transformed their consumption patterns.
Be visible and make yourself known Internet
We have to come to terms with this new “Internet reflex”. The search for information and online purchases are becoming more democratic, including in the field of wine. Thus, the Internet is the 3rd source of information after friends and professionals that French consumers consult before buying wine. The French are also buying more and more Algeria WhatsApp Number List wine on the Internet. In 2016, 34% of respondents said they had already bought wine online. This figure even rises to 47% among 26-35-year-olds. And good news, online buyers primarily prefer producer sites to make their purchases. (Source: Sowine).
Why do you absolutely have to be present on the Internet? Here are 2 concrete examples among many others.
Example 1: Mr. Martin Met You in a Wine Fair, He Discussed
with you and really appreciated your wines. He talks about it to his entourage from him who asks him for your contact details. But since Mr. Martin did not take your card, he is looking for this information on the Internet.
Mrs. Smith ate at a restaurant with her husband de ella one evening. They had drunk a bottle of wine which her husband enjoyed very much. Foresighted, Mrs. Dupond had taken care to remember the name of the wine. For her husband’s birthday, she plans to give him some. She therefore goes to see on the Internet where she can get some.