Benefits, Not Features 5 Keep It Simple 6 Use Secondary Saudi Arabia Email Database CTAs 7 Focus On Instant Reward CTA Copy That Converts Cheat Sheet WHAT IS A CALL TO ACTION? Before we dive into how to write a call to action, let’s first dig into exactly what a call to action is. A call to action (or CTA for Saudi Arabia Email Database short) tells visitors to your website what action they should take next. Almost every Saudi Arabia Email Database webpage will feature a CTA. From a homepage trying to encourage visitors to sign up: Screenshot of Spotify Saudi Arabia Email Database website using CTA And a blog post featuring an email list subscription: Screenshot of Wistia blog post featuring an email list subscription To a product page

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focused on adding something to a basket: Screenshot Saudi Arabia Email Database of Allbirds product page focused on adding something to a basket A call to action helps to guide your audience across your website — think of them as signposts to help direct visitors through your funnel. A well-crafted CTA Saudi Arabia Email Database can be the difference between a conversion and a missed sale. But there’s a sweet Saudi Arabia Email Database science to writing a CTA. Keep reading to discover seven techniques to writing effective, clickable CTAs. 7 TECHNIQUES TO Saudi Arabia Email Database HELP WRITE AN EFFECTIVE CALL TO ACTION 1. USE VERBS Verbs are action words. And in a call to action, a verb lets your audience know

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exactly what you want them to do. For example: Buy Saudi Arabia Email Database Download Listen Subscribe Sign Up Without a verb, CTAs can lack direction. As an ecommerce business, you could have a CTA like: “Our new baseball cap is available” That statement lacks bite, though. As a reader, I’m not quite sure what Saudi Arabia Email Database I’m supposed to do with that information. Adding a verb makes the instructions Saudi Arabia Email Database much easier to follow. For example: “Buy our new baseball cap” You can even take this one step further by Saudi Arabia Email Database adding in an adverb like “now”: “Buy our new baseball cap now” Let’s look at a real-world example. On Everlane product pages, the CTA says ‘Add To Bag’, the action

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