What are twitter impressions and why are they | leads blue. Measuring impact on social networks is a complex task. There are different metrics return on engagement.Click through rate and followers to name a few. Most of these measures the actions from a message on social networks, but they do not necessarily contemplate the amplification of the message. Mexico, df- measuring impact on social networks is a complex task, there are different metrics: return on engagement. Click through rate and followers to name a few. Most of these measures the actions from a message on social networks, but they do not necessarily contemplate the amplification of the message. Measuring the reach of a message is important for many reasons, including understanding how relevant a topic is within a population, as well as.

Calculating the Distance Between the Originator impressions

Calculating the distance between the originator(s) and population limits. That is, how many started a tweet and how many replied received it. Unlike performance metrics like roe or ctr, impressions are a measure of dimension. The #amlo case is a good example, in the  Canadian CTO CIO Email Lists first 20 hours of the news of his admission to the hospital. Around 39,075 tweets were generated with this hashtag. In the same period, 251,635,214 impressions were reached. In other words, the 39 thousand original messages passed 251 million times in front of Twitter users. This does not mean that the message reached this number of people. It just means that it was mentioned progressively on that number of occasions. Another example, if a server writes a tweet. It will reach approximately 15 thousand people..

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In the First Case the Size of the Conversation Is Important

In the first case, the size of the conversation is important. That is it started with a relatively small number of people (amplification factor ~6,439 impressions per tweet). In the second case, the total number of impressions exceeded tweets (amplification factor is ~986 spot tweet impressions). I Analyzing each one separately is important in particular scenarios. In many cases, there may be a high number of impressions. This would normally mean that there is an effort to artificially grow the conversation. This is why analyzing the three components separately is important.

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