common issues is payment details expiring. To Malta Email List fix this, Netflix turns to an email workflow. The first email explains the issue, provides the customer with details on fixing it, and offers contact details if additional support is needed. This email is sent immediately after a payment has failed: Screenshot Malta Email List of email from Netflix The second email is the sequence is triggered when the customer has updated their Malta Email List payment details: Screenshot of email from Netflix Bonus: Now that a customer’s subscription is Malta Email List active again, notice the CTA at the bottom of the email directing the customer to view the programs and films available on Netflix.

Building An Opt-In Email List The Right Way

This is a great way to re-engage the customer Malta Email List with the product. The final email comes shortly after the second email to confirm that the payment has been successful. This is a great way to close the loop and reassure the customer everything is fixed on their account: Screenshot of email from Netflix Malta Email List The key to these emails is clarity. To create a successful “fixing an issue” workflow you need Malta Email List to: Clearly identify the problem. Lay out simple-to-follow instructions to fix the problem. Let the customer know once the problem is Malta Email List solved. 6. THE RETARGETING WORKFLOW Retargeting ads can be a powerful way to grow your traffic and

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revenues, but if you’re tracking the right data, Malta Email List you can also use retargeting emails to help drive your people toward making a purchase. Take Airbnb, for example. When a logged-in user is browsing its website or app, the site gathers data on what they’re searching for and which spaces they’re Malta Email List looking in. Airbnb then uses this data to enter users into a workflow based on their recent Malta Email List search history. After a recent browse through the app, I received two messages about booking a stay in Toronto. Here’s the first Malta Email List email, which arrived a few hours after my search: Screenshot of email from Airbnb And the second email which hit my inbox

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