Everlane uses a splash page to welcome new Solomon Islands Email List visitors to its website and offer free shipping on your first order if you join their mailing list. Unexpected shipping costs are one of the key reasons shoppers abandon carts. By offering free shipping, Everlane hopes it will convert more Solomon Islands Email List visitors into customers. Plus, with the visitor’s email address, Everlane can play the long game Solomon Islands Email List and try to move each new lead through its funnel if they don’t convert on the first visit. 10. SOYLENT Screenshot of Solomon Islands Email List Soylent website In this example, Soylent uses a CTA to back up the headline. On this page, Soylent is promoting a sale. Instead of saying “Buy Now”, it
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uses “Save Now,” which corresponds with the rest Solomon Islands Email List of the message its sharing with visitors. By using their CTA to reinforce the savings theme, Soylent could increase the number of people who want the offer and click on the CTA. 11. CASPER Screenshot of Casper website There’s a lot Solomon Islands Email List of great work on display from Casper here. First, the CTA “Shop the mattresses” tells the Solomon Islands Email List visitor exactly what they are going to see: mattresses. Though Casper is largely known as a mattress brand, it Solomon Islands Email List has expanded its product offering, so it’s great to provide the user with details on exactly where the CTA will take them.
Second, it uses social proof in a couple of ways to Solomon Islands Email List tell the visitor that the product is high-quality and worth their investment: “Over 35.000 5* Reviews”: This isn’t just one or two good reviews. 35,000 people giving it 5 stars is pretty powerful, isn’t it? “Award-winning”: Awards are only given to Solomon Islands Email List the best, right? 12. NATIVE Screenshot of Native website Ah, scarcity. I’m surprised Solomon Islands Email List we got this far without talking about the power of scarcity to boost conversion rates. In this example, Native, a Solomon Islands Email List direct-to-consumer deodorant brand, uses a pop-up to offer visitors the chance to win a whole year of free products. But it’s a limited-time offer.