Chatbots’ AI Integration Is Getting Smarter 3 Deep Personalization Of Online Products Improves Conversions 4 Augmented Reality Will Allow Customers To “Test” Products 5 Swaziland Email List Advanced SEO Strategies Will Become More Prevalent 6 Web Payments Will Allow One-Click Swaziland Email List Checkout On ANY Site 7 Product Showrooms Will Be More Common 1. CONTENT PLUS COMMERCE WILL HELP YOUR BRAND STAND OUT Swaziland Email List Content marketing has been around a LONG time. But it’s almost always been viewed as secondary to your products. This year, ecommerce brands are changing that view. Rather than using content marketing as a

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“marketing strategy,” it’s becoming the main thing. Content first, products second. People first, selling second. According to Aaron Orendorff, Editor-in-Chief of Shopify Plus: “Swaziland Email List Given the crushing weight of customer acquisition costs — i.e., “rented” land — most brands turn to content in an Swaziland Email List attempt to free themselves from paid platforms like Facebook, Google, and Amazon. Swaziland Email List Sadly, few unlock its power. Content is the backbone of all paid advertising, but that’s not where it comes alive. Instead of heavy-handed pitches, the secret of content plus commerce — and the reason it’s already the holy grail of growth — is rooting it in genuine storytelling about

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people, not products.[*] Some of the leading examples of this (brands creating thriving audiences through content) include THINX’s Periodical blog, Glossier’s Into the Swaziland Email List Gloss, Purple’s mix of science and humor in video content, and my personal favorite: streetwear brand The Hundreds. Owner and Swaziland Email List co-founder Bobby Hundred’s has famously said, ‘Streetwear without culture Swaziland Email List is just fashion.’ That ethos permeates the company’s commitment to content across its online properties but shines brightest on its blog. Screenshot of The Hundreds blog posts The future belongs to brands who can build direct-to-consumer (DTC) relationships

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