Influencer marketing is one of the resources used by a large number of brands in their marketing strategies. Due to its potential to connect with audiences. Influencer marketing is one of the resources useda  large number of brands in their marketing strategies, due to its potential to connect with audiences. To understand its relevance, it is enough to look at recent data from Burst Media. Which projects that during 2017, 59 percent of transnational brands.

Their Investments for Influencer Marketing Campaigns Business

Their investments for influencer marketing campaigns, since only on Instagram the industry will be worth $1.5 billion by 2020. But, although, according to specialists, this type of resource in marketing strategies can uk fax number directory have a return of up to 6.5 times for each dollar invested, it is worth analyzing if it is really effective. What happens is the proliferation of bots or false. Accounts generated and managed by a user or. Even by artificial intelligence programs. Generally used to give a greater volume of followers to a given account.

Media Such as Cnn Warn That Approximately 83 Million People

UK Business Fax List

And data from business insiders report that around 8 percent of Instagram accounts are fake. Why is it worth asking this? According to research by linqia, a marketing solutions agency in the united states, companies are likely to increase their budget for influencer marketing strategies in the coming years, with up to 48 percent of them acknowledging that they are studying the possibility. So, brands that decide to bet on this type of strategy must be vigilant in order to identify false followers or a sudden increase in followers in an influencer’s account.

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