Your digital videos: horizontal or vertical? The success of your marketing strategy depends on it. Choosing the right format for your ads is less trivial than it seems. The year 2018 begins with an explosion of mobile and vertical video. Here are 4 reasons to rock your ads on the web.
A physical reason: we scroll down on mobile vertical
The digital is transforming our behavior so much that some caricaturists have fun with an evolution from homo-sapiens UK Phone Number List to homo-mobilis. In short, the format of advertisements, which was designed to be displayed on a computer, must imperatively adapt to mobile. Digital consumption is now envisaged on smartphones in the micro moments of our 21st century nomadism. The laws of physics are then implacable. On the mobile: we scroll down and very little on the sides.The social network specifically dedicated to video has therefore adopted this format, anxious to offer the best video viewing to its users. And brands are following suit. Nespresso – a brand that is always at the forefront of trends – has decided to preach the good word of vertical video. In this video, she tells us nothing other than: the world is changing, you have to live with the times… In other words: switch your formats.
Vertical video: transition from homo sapiens to homo mobilis
Spread the word, this is a turning point in the history of content marketing. An article from the Nouvel Obs, in an educational voice, headlined: “To take successful vacation photos, stop holding your smartphone vertically.” But if this recommendation was valid in 2015, in 2018 it is quite the opposite! why ? Because the mobile becomes the first medium for viewing videos.YouTube also switched to vertical video in the summer of 2017.