For its second consecutive year, Reech published a study on the relationship between influencers and brands . It was conducted on 909 French influencers. Social marketing is becoming a real trend in digital marketing. Indeed, communication campaigns involve more and more bloggers. But what relationship is established between brands and influencers? What strategy should you adopt for your business?

Profile of influencers in  influencers  strategy

The influencer is an opinion leader. It becomes a variation of the brand ambassador or muse in the digital space: blog, social network, video platform, podcasts… Its ability to engage the audience and interact with it makes it an ally of choice for marks. In 2018, half of Greece Phone Number List them are between 19 and 30 years old. We note that they are getting younger and younger. The proportion of 12-18-year-olds has doubled (rising from 9% to 17.4%). The 19-25 age group has also increased. It rose from 26% to 31.7% and represents the largest segment. The 26-30 year olds follow with 24.6%. 74% of them have between 1k and 50k followers. Influencers with more than 100k followers mostly have more than 3 years of seniority.

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Favorite Network: Instagram Influencers What Digital Strategy?

The appearance of younger and younger influencers could have led us to believe that the most popular social network in 2018 would be snapchat. But instagram is by far the favorite social network for influencers at 69.2%. If we compare to the previous year, we record a lack of interest in the blog, even if it remains the second favorite channel. Finally, there is a clear decline in interest in facebook. As a result, youtube is in third place on the podium with 7.3%. Snapchat remains confined to its segment of very young people aged 12 to 18. The preferred networks of brand influencers more and more stories in 2018, 95.2% of instagrammers publish stories. Influencers make stories for brands how to establish a brand-influencer partnership? Influencers, therefore, have a great capacity to engage, they bring notoriety and conversion to brands.

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