Screenshot showing Verizon The tagline has done wonders for their marketing, and they’re not alone. Hundreds of companies, from Apple to Microsoft to Nike, have used taglines to supercharge their marketing and get customers to associate a message with their brand. Screenshot showing the taglines Iceland Phone Number List of Apple, Microsoft, and Nike There’s a psychological phenomenon called the Iceland Phone Number List mere-exposure effect, in which we tend to develop a preference for things merely because we’re familiar with them.[*] This is why taglines work so well; they are memorable for your customers and open them to the mere-exposure effect.
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But taglines and slogans can be Iceland Phone Number List difficult to come up with and require some creativity. That’s why I created this actionable guide to creating a tagline. In it, I cover what a tagline is, what makes a great tagline, a three-step action plan to create your own tagline, and five Iceland Phone Number List examples of successful taglines. 1 What Is A Tagline? 2 5 Tips For Crafting A Successful Tagline 3 3 Actionable Steps To Create A Great Business Tagline 4 What To Do If You Get Stuck 5 5 Examples Of Taglines That Iceland Phone Number List Work Incredibly Well WHAT IS A TAGLINE? A tagline is defined as “a catchphrase or slogan, especially as used in advertising, or the punchline of a joke.”[*] When
it comes to marketing, a tagline is your business’ mantra; it tells people who you are and what you stand for in a few succinct words. The purpose of a tagline is Iceland Phone Number List create a positive, memorable phrase that sticks in your customer’s head and helps them identify your brand and your marketing message. 5 TIPS FOR CRAFTING A SUCCESSFUL TAGLINE Before I walk you through a step-by-step Iceland Phone Number List process to create your tagline, here are a few quick tips to keep in mind: 1. KEEP IT SIMPLE Most successful slogans are only 3-6 words long and get the point across without much thought. Ideally, your tagline should be six words or fewer