When brands land on a website and on social networks. They need to test their first marketing strategy to the position. Themselves among their consumers and attract new users. When brands land on a website and on social networks. They need to test their first marketing strategy to the position. Themselves among their consumers and attract new users. One of the most used tools is search engine optimization (seo). Which seeks to position the brand among the first options of search engines. Although there are tools for good seo performance, the truth is that new trends are emerging. From technological advances to changes in consumption.

According to Forbes, the Ways of Marketing Change From

According to Forbes, the ways of marketing change from year to year, as well as the trends, which are constantly changing, but new trends persist that could become massive in 2018. One. Social networks will become points of sale, in addition to publications. Platforms like already seem to start showing links for direct sales. Two. Chatbots buy email lists by state will continue to grow in social media as brands need them to deliver or respond with the right content to the right people at the right time. Also, machine learning technologies allow marketers to choose the right content. Three. The main technology firms continue to experiment with virtual and augmented reality that will make visual content more attractive for any brand since the use of both technologies will generate profits for brands of 150 billion dollars in 2020.

In Addition, Their Massive Use Would Mean a Content Marketing

buy email lists by state

In addition, their massive use would mean a content marketing revolution. Four. Personalization, a product of new technologies, is explained by precision analytics and big data, which seek to guide customers into frequent consumers through content marketing and personalized recommendations. Amazon and Instagram have dominated the trends in the shopping experience. According to Gartner, by 2018 companies that have invested in this will earn 20 percent more than brands that do not invest in big data. Five. Streaming continues to be a trend, which began with periscope, has become a tool for brands, in such a way that Facebook live, Instagram live and Snapchat are the most important platforms. And it is that 82 percent of consumers favor a brand that does live broadcasts, over those that do not.

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