Writing fantastic copy isn’t just a skill. It’s an art. We’ve been asking around to find the best copywriting tips from expert writers. Find out how they get started with each…

One of the most basic methods of adding a 301 redirect, is by editing your .htaccess file on the server. This method is only available on Apache servers. Nginx has its…

Need to create a 301 redirect in your WordPress site? You’ve come to the right place! We’ll show you how to set up 301 redirects using 4 different methods. Not…

Two interesting things coming from Microsoft: a new indexing standard called IndexNow and some insights about the upcoming holiday season. At first glance, IndexNow is a solution in search of a problem.…

They use that image, the context, the location, et cetera, to understand the query and serve helpful results. And then they offer lots of tools to broaden or narrow the…

Google tends to be the place that people go to for information after something has occurred. Whereas Facebook and Twitter are where they go whilst it’s occurring. And obviously, that…

Welcome to another recap of the Yoast SEO news webinar. It’s October and we’re fast approaching the holiday season and the end of the year. For this year, we still…

Getting a stranger to buy something on your site revolves a lot around trust. Someone needs to know you are for real before handing you their hard-earned money, right? Google…

People don’t like to wait. Waiting for a page to load costs money. In today’s mobile-focused world, every second counts. Even more so if you spent a lot of time…

Schema.org has a lot of options, but only a limited set of properties are supported by search engines. For instance, see Google’s page on product page structured data to see what…

Structured data is an essential part of a modern SEO strategy. You can’t do without structured data for your product pages anymore. There is specific Product Schema that helps you get highlighted search results, so-called rich…

Besides optimizing your product pages for user experience, you want to make sure these pages are as good as possible for SEO as well. Obviously, you might think. In this…

Trustworthiness matters in different ways for different kinds of pages. So Google takes the purpose of a page into account when it assesses its trustworthiness. For pages that provide information,…

Trust is really important for users browsing content and shopping online. Fake news is a widespread problem, and phishing attacks are becoming more and more common. You might know your…

Pinterest has a few different types of pins, like article pins, app pins, product pins, and recipe pins. We’ll focus on product pins, as these are the kind of pins…

Pinterest has two types of accounts: personal accounts and business accounts. If you have an e-commerce site, make sure your account is a business account. You can read more on…

With over 450 million active users every month, Pinterest is a platform you don’t want to ignore as an online shop owner. According to the platform, 89% of its users…

Greek is one of the oldest languages in the world. Greek is predominantly spoken in a country with one of the richest histories in mankind. With the release of SEO…

Don’t forget mobile users! Making purchases via mobile is becoming a popular option for many shoppers. So be ready for them and don’t miss out on those transactions. Read our ultimate…

There is so much you can do to optimize your online shop, whether it’s for users or for Google. To help you cover all your bases, we’ve written this ecommerce checklist…

Tips for using headings for accessibility Headings have six different levels that indicate the importance of your content. You should only use the H1 heading once on your page, and…

If you have a video presentation of your product, you want it to be available to as many people as possible. Captions will help people who have hearing impairments better…

Having an accessible website means that more people can use your website and the information that you share. There are a couple of checks you can do yourself before publishing…

As of last week, Thijs de Valk is Yoast’s new CEO. This used to be the Chief Commercial Officer at Yoast. He’s very excited to start this new role of leading…

Add your NAP details and opening hours to your site We’re talking Name, Address, and Phone number, in an easy-to-read and index format. Preferably, we’d say to add one page…

Google keeps getting better at handling near-me searches. Needless to say, mobile is the de facto way for most people to search for businesses and products — especially while out and about.…

PageSpeed Insights Do you want your pages to rank well in Google? Then you need to make sure they load quickly for your users. When you activate PageSpeed Insights in…