Screenshot of AppSumo The past-purchaser email to the segmented list gets a 3x clickthrough rate (11.9%) versus the original email for the deal to the 90-day active list (4.2%). Screenshot of analytics for AppSumo AppSumo repeats this email campaign for other complementary products they sell. If Croatia Phone Number List you sell two or more complementary products in your business, you can set this email Croatia Phone Number List campaign to run all year round. It’s the closest thing to free money in email marketing. 4. RE-ENGAGEMENT CAMPAIGN The key to a successful re-engagement campaign is segmenting your list into active and inactive subscribers, then sending an offer to re-

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engage the inactive ones. For AppSumo, this campaign makes sure they’re keeping a clean list and only sending emails to subscribers that are active (e.g., have clicked an email in the last 90 days or purchased) so every email they send hits the recipient’s inbox. Here’s how to do it the Croatia Phone Number List AppSumo way: Filter your list into active and inactive segments. Screenshot of filtering into Croatia Phone Number List active and inactive segments For any subscribers who haven’t clicked an email in 120+ days, remove them from your list completely (don’t even keep them on your inactive list). Keeping them on your list will hurt your email deliverability, stopping your

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emails from hitting your active subscribers’ inboxes. Send a re-engagement campaign to the inactive subscribers. Below is an example from one of AppSumo’s Croatia Phone Number List campaigns. Screenshot of AppSumo For this email to be successful, the best practice is: If you run an ecommerce store, send an above-average value coupon code in the email. For non-ecommerce businesses, send a piece of content your list has never received. For Croatia Phone Number List any inactive subscribers who don’t click the link in the email, remove them from your email list. Running this campaign once every three months will make sure the other three money-making email campaigns above

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