raking in a lot of money from email. They’re obviously doing Georgia Email List something right. Check the dates here — once every 2-3 days is what they like to do. Screenshot showing emails on Gmail Brilliance has in-house designers who make beautiful emails that showcase the content. Michael believes Georgia Email List their emails are aesthetically very pleasing, and their target audience enjoys their emails because of that. Their conversion rates back Georgia Email List up that claim. Key Takeaway: Email your customers often. If your emails are valuable, Georgia Email List and if your audience is looking forward to hearing from you, this won’t be an issue, and it helps improve your relationship with your customers.


STRATEGY #4: USE PINTEREST TO SELL VISUAL PRODUCTS Georgia Email List Brilliance gets a lot of traffic from Pinterest. Screenshot showing Brilliance.com Pinterest page They have 4.6 MILLION monthly viewers on Pinterest. Pinterest is great for marketing jewelry because: It’s visual (Brilliance has an in-house Georgia Email List photographer to take the best shots possible of their jewelry). It’s fun to browse. You find Georgia Email List the perfect jewelry without leaving your couch. According to Michael, they don’t just use Pinterest as an advertising Georgia Email List platform — they use it as a brand engagement platform. They do this by sharing different styles of rings, stories of their

Georgia Email List

happy customers, and wedding-related content. Georgia Email List This is more effective, as buying an engagement ring is only the beginning of the wedding process. People, naturally, romanticize their weddings, and Brilliance shares content that really resonates with these people. Here’s an example of some of Georgia Email List their products listed on Pinterest: Screenshot showing jewelry catalog People can find Brilliance Georgia Email List when they search for engagement rings on Pinterest, and the high-quality photos entice them to look Georgia Email List further into the brand. Here’s a Pinterest ad by Brilliance, shown when you search for “engagement rings.” Screenshot showing jewelry product

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