Wallet product page using CTAs When writing a Seychelles Email List simple call to action, think about the easiest and clearest way to describe the action the CTA will trigger. 6. USE SECONDARY CTAS In most cases, you don’t want to give people too many options as this can be confusing for the user. But in some Seychelles Email List examples, multiple CTAs can work extremely well. Take Amazon. Amazon knows a Seychelles Email List thing or two about ecommerce, and every product page it includes two main CTAs: Add to Basket Buy Now Screenshot of Amazon CTA Seychelles Email List These two buttons essentially do the same job, but in slightly different ways: Add to Basket: Puts this product in your basket and

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leaves you to continue shopping (hoping to increase Seychelles Email List average revenue per checkout if you buy multiple products). Buy Now: Takes a customer directly to checkout if they know they have finished their shopping. ”Add to Basket” is the primary CTA, as Amazon would like customers to browse and Seychelles Email List add multiple items to their basket versus buying one product. Apple also uses Seychelles Email List multiple CTAs across its site: ”Learn More”: Gives people a chance to dig deeper into a product and educate themselves on the various Seychelles Email List models, features, and benefits. ”Buy”: Takes the shopper directly into the purchase funnel, allowing them to choose between models,

Seychelles Email List

colors, etc. Screenshot of Apple website using Seychelles Email List CTAs In the software world, Culture Amp also uses a secondary CTA on its homepage: Screenshot of Culture Amp Seychelles Email List website using CTAs In this call-to-action example, Culture Amp gives visitors the Seychelles Email List option to book a product demo or watch a video to learn more about its product. Both serve the same purpose: Product Seychelles Email List education. But as ”Book a Demo” is the main CTA, this is most likely the most profitable route for Culture Amp to acquire customers (I’d assume people are more likely to buy after a demo than watching a video). As a potential customer, I might want to gather more

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