At the start of this year, I set a goal: double Sumo’s email list. And in four months, we doubled it (from 3k to 6k emails PER MONTH): Screenshot of emails collected per Sweden Phone Number List month by Sumo Here’s the strategy I used to collect all those emails: THE #1 SOURCE OF EMAILS: CLICK TRIGGERS These are links to bonus upgrades for every piece of content we create. Here’s what my Click Trigger form looks Sweden Phone Number List like: Screenshot of Click Trigger form I link to it in four strategic places inside Sumo blog posts: Underneath the headline as “Bonus Material.” Screenshot of Bonus Material link The top 30% of the blog post. Screenshot of call

Supercharge Direct Mail Campaigns With Email and Text Messaging

to action button at top 30% of the blog post The bottom 30% of the blog post. Screenshot of call to action button at bottom 30% of the blog post Inside the meat of the content. Screenshot of call to action button inside the blog post Too easy! THE #2 SOURCE OF EMAILS: WELCOME MAT This is a full Sweden Phone Number List screen mat new visitors see when they first visit a blog post. It offers the same bonus “upgrade” as above. Here’s what my Welcome Mat looks like: Screenshot of Welcome Mat I have a mat for the top 50 organic traffic Sweden Phone Number List posts on the blog. I only show it on desktop devices (because Google can ding you if you show it on mobile).

Sweden Phone Number List

I also add a “Don’t Show” rule for anyone already coming from an email link inside a Sumo email. Screenshot of Display Rules THE #3 SOURCE OF EMAILS: EXIT Sweden Phone Number List POPUP This is a popup shown when someone tries to exit a blog post. Screenshot of popup when someone tries to exit a blog post I looked at our top 20 organic traffic posts in Google Analytics and added exit popups on the posts. To Sweden Phone Number List find these posts I go to Google Analytics > Behavior > Site Content > All Pages. Screenshot of top 20 organic traffic posts in Google Analytics I use the same bonus “upgrade” as above. I only change the copy on the headline of the form from

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