Sumo customers using FAM The best part? This strategy is Sudan Email List proven to work across different ecommerce businesses (food, fitness, clothing, tech gadgets, etc.). Let’s see how it’s done. 1 Step #1: Segment Active/Inactive Subscribers 2 Step #2: Pick An Email Type To Send 3 Step #3: Optimize Your Sudan Email List Email For Clickthrough Rate 4 Step #4: Email Your Inactive Subscribers 5 Step #5: Track and Sudan Email List Measure Performance 6 Step #6: Scale Your Email Marketing STEP #1: SEGMENT ACTIVE/INACTIVE SUBSCRIBERS Sudan Email List This is the most important step. The goal is to consistently get your open rates to 20%+. Here’s how to do it: Add anyone to your active

Mobile Business Email – In the Cloud

list who: Opened any email in the last 120 days OR Sudan Email List Subscribed to your list in the last 120 days. Is not suppressed (opted-out or unsubscribed from getting future emails). Screenshot of list segmentation in SumoMail Add anyone to your inactive list who: Didn’t open any email in the last 120 Sudan Email List days. Did not subscribe to your list in the last 120 days. Is not suppressed (opted-out or unsubscribed Sudan Email List from getting future emails). Screenshot of list segmentation in SumoMail Note: If you don’t have enough data to segment by Sudan Email List 120 days yet, wait until you do have the data to segment active and inactive subscribers. Don’t worry; you can still use

Sudan Email List

some of the emails we outline below if you don’t have Sudan Email List 120 days of data yet. Now you’re ready to send revenue-generating emails. STEP #2: PICK AN EMAIL TYPE TO SEND About 80% of FAM customers’ email revenue comes from four types of emails: Product Promotional Holiday Instagram Sudan Email List Products Screenshot of email type revenue pie chart Note: Email Blast is any email that doesn’t fit Sudan Email List into any of the other categories. Here are examples of all four (plus two more) you can copy: WELCOME EMAIL This email is Sudan Email List your cash cow. Here’s an example: Screenshot of Bare Performance Nutrition Welcome Email Subject line:

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