TIPS FOR CRAFTING A SUCCESSFUL TAGLINE Before I walk you through a step-by-step process to create your tagline, here are a few quick tips to keep in mind: 1. Bolivia Phone Number List KEEP IT SIMPLE Most successful slogans are only 3-6 words long and get the point across without much thought. Ideally, your tagline should be six words or fewer (with some exceptions that I’ll share in the examples Bolivia Phone Number List section at the end). Screenshot showing Nike 2. GIVE IT MEANING A tagline shouldn’t be made just because you saw some famous companies have one. If you’re going to invest the mental energy and marketing budget to craft a catchphrase, it

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should truly bring meaning to your brand. Otherwise, just skip creating one altogether. Screenshot showing Disneyland Resort 3. CLARITY IS KEY There should be no guessing as to what your tagline means. In addition to being simple, it should clearly state the mission or purpose of your company Bolivia Phone Number List without any guesswork. If you ask some friends what they think, and they ask questions back, you did it Bolivia Phone Number List wrong. Screenshot showing Toyota 4. FOCUS ON THE BENEFITS Customers care about benefits, not features — and that goes for your tagline as well. It should tell your audience the main benefit of your brand or product without sharing

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“features.” For example, convenience is a benefit, whereas a removable part for easy cleaning is a feature. Screenshot showing Dollar Shave Club 5. TELL A STORY Bolivia Phone Number List Storytelling is a huge part of marketing and business. The stronger your story, the easier it is to make more sales. If your slogan tells a story, like some of the examples I share at the end, it can become an integral part of your marketing Bolivia Phone Number List and brand. Screenshot showing State Farm 3 ACTIONABLE STEPS TO CREATE A GREAT BUSINESS TAGLINE Actually creating a tagline can be a difficult process, or it can be incredibly easy. It really depends on your creativity and if

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