Knowing the new model of life that many people lead. Which consists of a dizzying hustle and bustle from one place to another. Without much time in between to watch the news calmly. Instagram could position itself as the new tool for newspapers and media channels. Noticias.México.- knowing the new model of life that many people lead. Which consists of a vertiginous hustle and bustle from one place to another. Without much time in between to watch the news calmly. Instagram -and particularly instagram video- could position itself as the new tool for newspapers and news channels that want to keep. Their users hooked without taking too much time more related notes.

Has 150 million active users per month of which

Use it daily mind as reported by digital marketing ramblings. Taking these numbers into account. It is easy to foresee that the scope would be important. Some newspapers have already seen the possibilities. Such as nowthisnews (58,000 followers), who take Philippines Email List advantage. The network to send 15-second videos with the most relevant news. Cnn is also taking advantage of this trend, although for the moment. It has not taken full advantage of all the tools. Join the list of news outlets that are making the most of instagram.

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CNN Mexico, for example, has an Instagram account with

Only 36 followers and little relevance to its content. Reforma has 3,383 followers and sends up-to-the-minute news on Instagram about what is happening in the country (such as users jumping the turnstiles on the first date of the new subway fare, or Guadalupe pilgrimages). The Milenio newspaper has 8,342 followers and the images on their account are always attractive, which is directly reflected in that number. Perhaps it is a good time, for 2014, to rethink the Instagram strategies of the news media.

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