While we depicted in a previous article the real estate and connectivity trends for the coming year, here we are more interested in the social media aspect of real estate trends. According to a study conducted by Pierre & Vacances Conseil Immobilier (the #Digimmo Barometer ), we looked at the use of social networks by real estate professionals in 2017 through an infographic.In general, social networks are considered good vectors for communication and growth. Due to their many functionalities. They are particularly in a use relating to real estate. One out of two French people is already present on Facebook, and overall visual content generates a lot of engagement… However, the sale of a property is above all visual! Do you get the equation?

The most exploited social networks for the moment

According to the survey results, LinkedIn is at the top of the ranking of the most used social networks in the professional real estate sector. Then, we find Facebook, which gains a place compared to 2016. Twitter and youtube are progressing in the same way. But it is the Belgium Phone Number List professional network viadeo that loses ground with 23% for 2017. Well, there is no doubt that professional networks and networking prevail for the moment in the sector. While other functionalities are progressing with facebook – lever of proximity. Local and at the same time also with customers.Establishing itself as a very visual and useful means of communication for promoting goods!

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Social networks and real estate: but for what purpose?

The sharing of expertise is also important and represents 41% of the sample, and finally, the search for clients partners is also gaining ground with 26% (+7 points compared to 2016). The French are more and more interested in the world of wine. 30% of them even say they are very interested. They are also aware that this area requires a minimum of knowledge to be able to appreciate the wine at its fair value.

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