because: It’s big, bold, and stands out. It makes a Aruba Email Lists seriously strong promise. If you believe what he says, signing up is a no-brainer. If your offer is great, writing a great headline is easy. Just tell your visitors exactly what they’ll get when they sign up. If that doesn’t sound enticing, then your offer Aruba Email Lists probably isn’t good enough. Go back to step one. SQUEEZE PAGE ELEMENT #3: AWESOME SECONDARY COPY In the Aruba Email Lists previous example, you saw that Jacob has some secondary copy after his headline. This Aruba Email Lists extra copy is your chance to tackle objections and give some more information to seal the deal for the visitors who read beyond your headline.

understand WHY you should send follow-up emails, and learn  you achieve 

Think of it this way: Your headline is your billboard, Aruba Email Lists while your secondary copy is your salesman on the phone when they call the number on your billboard. Here’s an example from Formilla:[*] Squeeze Page: Screenshot of squeeze page from Formilla Their approach is one of simplicity; they tell Aruba Email Lists you exactly what you get in a single sentence. See who is on your website and live chat with Aruba Email Lists them now. If you’re after live chat software, this is a no-brainer. When crafting your secondary copy, consider the following: What Aruba Email Lists does your customer want? How can you convince them they will get what they want with your secondary copy? What objections

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might they have? For example, would they Aruba Email Lists think your offer is too time-consuming? Too difficult? Not actually going to deliver on your promise? Use your copy to overcome these objections. For example, let’s say you have a 20-page guide to starting your own blog. People might think, “20 pages? Aruba Email Lists That’s way too much reading for me!” You can overcome this objection by saying Aruba Email Lists something like, “On average, it takes people just X days to finish and implement our guide and have their own blog up and Aruba Email Lists running” or “Most of the 20 pages are screenshots that show you exactly what to do and where to click.” SQUEEZE PAGE ELEMENT #4:

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