Avoid a lot of these problems by having subscribers Italy Email Database confirm that they’ve opted in for your emails using a double opt-in. #3: YOUR EMAILS AREN’T OPTIMIZED FOR MOBILE Over half of emails are opened on a mobile screen. Optimizing is a must, especially to improve your open rates:[*] Italy Email Database Mobile opens accounted for 46% of all email opens. 35% of business professionals Italy Email Database check emails on a mobile device. Apple iPhone is the most popular mobile email clients with 29% of all mobile opens occurring on this Italy Email Database platform, and Gmail is the runner-up at 27%. But we’re not talking about optimizing your email content.

10 Ways to Get More Email List Subscribers

Your subscribers won’t get to that part if they’re Italy Email Database not even opening them. Instead, we’re referring to what your recipient sees before they open your email. The first item to optimize is probably the last you’d expect: your “from” name. Whether you use your name or the name of your company as your “from” Italy Email Database name, you’ll need to consider character length. The next area worth your attention is the preheader text. Italy Email Database This is the one or two sentence email preview following the subject line — the Italy Email Database perfect place to add a teaser. Don’t be one of the many who fail to take advantage of this amazing lead-in. Use a call to action.

Italy Email Database

Support your subject line — don’t reiterate it. Keep Italy Email Database the preheader character count below 100 characters. Cut to the chase. Test different preheader summaries. You should see a noticeable boost in your open rates when you correct these small issues. If you’re using Sumo, you can optimize Italy Email Database your “from” name, email subject line, and the preheader text in the campaign editor. #4: YOUR Italy Email Database EMAILS ARE COMING FROM THE WRONG NAME Should you use your brand’s name in the “from” address of your emails? Italy Email Database Or should you send emails out using a name from someone on your team? The answer depends entirely on the type of business you run.

Leave a Reply

Your email address will not be published. Required fields are marked *