That’s it, you’ve taken the plunge. You have created a Facebook Page, a Twitter, LinkedIn or Instagram account for your business! It’s a great start, but it’s only the beginning of your social media strategy. Now, we will have to create a community, that’s the whole point of social networks. Then, like any relationship, it will have to be maintained. You should therefore publish regularly, without going overboard, content that will interest your community.

But how do you go about it, you will tell me. If in fact, my advice may seem obvious to you, you still have to apply it and above all stick to it in the long term. The success of a good strategy on social networks lies in the application of all or part of these tips, even if the list is not exhaustive. Certainly, depending on your activity and your objectives, these good practices may vary, but they will serve as a basis for a successful presence on social

Where does your social media strategy start?

One cannot be at the same time in the oven and at the mill. It is not a good strategy to create an account on every social network. Some will necessarily be on stand-by after a while, which does not reflect a positive image. It is therefore better to focus on 2 or 3 social networks Ecuador WhatsApp Number List on which you will be able to devote yourself fully. But for that, you will have to determine which social networks will best meet your activity, your objectives. Also consider your audience. What social networks are your customers and prospects on?

One of the keys to the success of your social media strategy is to fully invest yourself. We have nothing for nothing, it is well known. It may seem tedious at first, but believe me, it’s decisive for the future. Agencies, etc. Once you are familiar with it, practice.

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The new step? Create and federate a community around

A good strategy on social networks also involves carrying out competitive intelligence. This is a significant step that will be decisive in your strategy. By going to look at what is happening with the competition, you will observe their strategy, find out which publications work or not, but also observe their audience. This competitive intelligence will be very useful to you for the future.

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