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Stop Motion Video
In Times of crisis, you see major changes in the consumer field. The lipstick effect, for example, is particularly interesting: during the big dip of 2008, L’Oréal researched that the cosmetic industry actually had a boost of 5.3 percent. Several scientists think that this is because you want to look better from an evolutionary point of view (and therefore unconsciously) than your ‘competition’.
Online Scavenger Hunt
What should marketers do? What are the implications for online marketing? The business side is clear: uncertainty about finances will push bigger choices forward. Logistical problems may well throw a spanner in the works, but the main focus for companies will be on consolidation. But it also offers opportunities for consumers and marketers. Focus on retention Consumers will be risk-averse in the short term.