A lot is also changing for the online marketing world, but what exactly? New on Frankwatching 10 Effective Video Formats For Every Business sat Don’t be sneaked in by sneak words Fri Why you sometimes want more friction with UX and  Lithuania Phone Number List behavioral change Fri What do we think about remote working? A dive into the numbers do This is how you create balance in your LinkedIn content historically.

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In Times of crisis, you see major changes in the consumer field. The lipstick effect, for example, is particularly interesting: during the big dip of 2008, L’Oréal researched that the cosmetic industry actually had a boost of 5.3 percent. Several scientists think that this is because you want to look better from an evolutionary point of view (and therefore unconsciously) than your ‘competition’.

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What should marketers do? What are the implications for online marketing? The business side is clear: uncertainty about finances will push bigger choices forward. Logistical problems may well throw a spanner in the works, but the main focus for companies will be on consolidation. But it also offers opportunities for consumers and marketers. Focus on retention Consumers will be risk-averse in the short term.

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