You could add a question to the survey you’re sending Turks and Caicos Islands Email List out in the previous step to figure this out, such as “What do you need help with?” or “What’s your biggest motivation for signing up for our email list?”. However, most people won’t answer this completely honestly or even Turks and Caicos Islands Email List know the true reason. Instead, look at the forums where your audience spends time. Almost every audience has a subreddit on Reddit that you can find by searching “[niche] subreddit.” B2B Email Marketing: Turks and Caicos Islands Email List Screenshot of search results on Google for “email marketing subreddit” search term Turks and Caicos Islands Email List Another great way to figure this out is to schedule calls with your email

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subscribers. Send an email to your list offering Turks and Caicos Islands Email List a free call to help them grow their business, then chat with them about what they care about while you’re offering them help. MAKE SURE YOU’RE ADDING VALUE Now that you know who you’re talking to and what they Turks and Caicos Islands Email List care about, it’s time to start writing your email. From your subject line to your email copy, everything should add value. That means no fluff and no BS. If you’re offering a discount, get to the point with it. If you’re Turks and Caicos Islands Email List sharing an article that can improve their business, tell them why they should care right away. For example, this email by Content Marketing Institute shares an article

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on how to do an SEO audit in a few hours, with Turks and Caicos Islands Email List no fluff, and an immediate CTA: B2B Email Marketing: Screenshot of email by Content Marketing Institute sharing an article on how to do an SEO audit KEEP YOUR EMAIL SHORT AND STRAIGHTFORWARD I get over 30 emails Turks and Caicos Islands Email List per day to my primary inbox, and I keep that inbox on lockdown. Most people get Turks and Caicos Islands Email List well over 100 emails per day between marketing emails, business emails, spam, etc. What I’m Turks and Caicos Islands Email List saying is this: Ain’t nobody got time to read your life story. Keep your marketing emails to a paragraph or two at most (unless you have a good reason to write a longer

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