shopping cart without completing the purchase. If I visited Huckberry and left its site without purchasing my cart’s contents, Huckberry would use my stored Kuwait Phone Number List customer data (if I was logged in) to send an automated message like this:[*] Screenshot of Huckleberry abandoned cart email example There are hundreds of reasons shoppers abandon carts. But VWO found some of the most common Kuwait Phone Number List reasons include unexpected shipping costs, having to create an account, and concerns about Kuwait Phone Number List payment and security.[*] Screenshot of survey results showing reasons why shoppers abandon carts Data from VWO also found that 58% of

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shoppers said that emails and ads which offer a discount on an abandoned product bring them back to the website.[*] By sending abandoned cart emails, you can give a little Kuwait Phone Number List nudge to shoppers to return to your store and complete their purchase. If you know why Kuwait Phone Number List shoppers tend to abandoned carts across your industry, you can use your emails to address their concerns. Huckberry understands the Kuwait Phone Number List importance of shipping costs to shoppers and sends a variation of its abandonment email that focuses on free shipping:[*] Screenshot of Huckleberry abandoned cart email example WHEN SHOULD YOU SEND ABANDONED CART

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EMAILS? There’s not one best time to cart abandonment emails, though it seems between 30-60 minutes after the shopper leaves their cart is a good fit for many stores. After Kuwait Phone Number List testing various times (30 mins, 60 mins, >1 hour 30 minutes), Pro:Direct Soccer US found that Kuwait Phone Number List sending their emails 30 minutes after the shopper left the cart lead to a 19% increase in conversions.[*] And back in 2013, Marketing Kuwait Phone Number List automation platform Marketo recommends that your first email should be sent within an hour of the cart abandonment.[*] Whatever you do, don’t wait so long that the shopper has forgotten what and why they wanted to make a

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