1. SENDCHECKIT SendCheckIt is a free tool that gives your email subject line a rating from D to A+ so you can compare it to other marketers, stand out in the inbox, and get more opens. Screenshot of SendCheckIt This tool checks for 16 things: Scannability (how easy it is to read your subject line). Reading Dominican Republic Phone Number List Grade Level (how wordy or complex your subject line is). Length (how many characters your subject line has). Preview (what your subject line looks like on desktop and mobile). Sentiment (if your Dominican Republic Phone Number List email has a positive or negative sentiment). RE or FWD: (if your email starts with a fake RE or FWD and will go to spam). FREE (if the spam word ‘free’ is found in the subject line). Spammy Words (words and phrases more often found in spam emails).

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Bad Tab Words (words that push your email from the Primary to the Promotions tab in Gmail). Exclamation Mark (an exclamation mark can hurt open rates and Gmail tab placement). All Caps Words (a check to see you’re not shouting like a spammer). Punctuation (a check for the use of excessive Dominican Republic Phone Number List punctuation). Personalization (if your subject line is personalized with name, industry, title, interest, or geographic info). Question In Subject (if your subject line is a question or not). All Lowercase (if the Dominican Republic Phone Number List subject is all lowercase and more personal). Emoji (a check to see if there are any emojis that catch the eye). LITMUS Litmus is a paid tool that tests your email for broken links, missing

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product images, wrong typefaces, missing call-to-action buttons, and spam in over 90 email clients. Screenshot of Litmus This tool checks for seven things: Previews (check Dominican Republic Phone Number List the size of your email on mobile, tablet and desktop side by side to make sure your email looks great). First Impressions (check that your subject line, from name, reply-to address and preview text are all clear, concise, and of a sensible length). Links (check if your email has any broken links). Tracking (verify click throughs are being Dominican Republic Phone Number List tracked by Litmus, your email marketing software, and/or Google Analytics). Image Blocking (check your email with images off to see if any images are missing alt text). Loading Speed (check how long it takes your email to load).

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