Disneyland Paris is 2 theme parks, 15 million visitors per year, 5 hotels, with more than 6,000 rooms, making the 22 km2 area the busiest tourist spot in Europe. With a turnover of around 1.37 billion euros for the last year, Disneyland seeks to know its audience: emotions and the privileged relationship with its customers are always at the center of its concerns. Almost 25 years after the opening of the park.

Customer Experience and Satisfaction Rate, Key Words for

Disneyland Paris is 2 theme parks, 15 million visitors per year, 5 hotels, with more than 6,000 rooms, making the 22 km2 area the busiest tourist spot in Europe. With a turnover of around 1.37 billion euros for the last year. Disneyland seeks to know its audience: emotions and the privileged relationship with its customers are always at the center of its concerns. Belgium WhatsApp Number List Almost 25 years after the opening of the park. The brand knows that it must bet everything on an exceptional customer experience. Accompanied by a loyalty strategy that meets the expectations of its visitors. If it wants to keep its position as a leader in the markets.

Belgium WhatsApp Number List

Fabien Fouqueray, Customer Relations and Data Director at

The group’s strategy is based on three ideas which are all part of the optimization of the customer experience. Personalized. These three concepts – including homogeneity are at the heart of all the strategies by the group. From the management of the application to that of the 17 versions of the site in 8 different languages ​​​​which each. At the heart of the digital age, our interactions on the Internet tend to develop. And the habits of internet users differ according to profile.

The seamless” strategy is similar to an omnichannel strategy, which aims to make switching from one device to another very simple. From the application to the website, then to the chat and the call center for example.

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