subscribers explicit consent to continue emailing them on the opt-in form, it’s good practice to let them know what future emails to expect in the first email. And give them an Namibia Phone Number List easy way to opt-out if they don’t want to get any future emails from you, to abide by CAN-SPAM laws. Here’s an example of an email we send to people who subscribe to content upgrades on the Sumo blog: Screenshot showing Namibia Phone Number List content upgrade email 2. YOUR OPEN RATES SUCK Assuming you have permission Namibia Phone Number List to email your subscribers, the next thing to check is your open rates. Abnormally low open rates can trigger spam filters.

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The average open rate across all industries is 20.81%, according to hundreds of millions of email campaign analyzed by MailChimp.[*] Screenshot showing analytics Namibia Phone Number List of email open rates An abnormally low open rate, depending on your industry, would be around 0-10%. Anything under 10% should worry you and may potentially warrant cleaning your list. But if you follow the advice in this Namibia Phone Number List checklist, improving your open rate is part of the process, so you don’t need to do anything in this step. 3. YOU Namibia Phone Number List HAVEN’T SENT ANYTHING IN A WHILE One reason for a poor open rate is your subscribers forgot who you are, so they deleted your email

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or reported it as spam. That’s what happens when you build up an email list passively with opt-in forms, don’t send them anything for a few months or a year, then decide to start Namibia Phone Number List emailing. (We’ve probably all done this at some point. I know I have!) If that’s the case for you, you should probably clean your list. First, run your email list through a tool like DataValidation or EmailListVerify. This will Namibia Phone Number List remove old, inactive, or fake email addresses. Screenshot showing email deliverability result Next, send an email Namibia Phone Number List asking your list if they still want to receive emails. This will significantly reduce your email list, but it will ensure higher open rates and that

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