convincing case for “my” versus “you” but it also seems more conversational and allows the reader to feel in control of the interaction. As Tommy Walker writes over at Clickz: “I like doing things because it’s my decision (get my ebook) not because someone tells me to (get your ebook).” 17. BARKBOX South Africa Email List Screenshot of Barkbox website From looking at the Barkbox CTAs, it appears they cater to two distinct customer groups: Dog owners People who want to send gifts This is reflected in the two main CTAs: “Choose Your Barkbox” and “Give A Gift.” As “Choose Your Barkbox” is larger and matches the “Get Started” CTA in the

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site’s navigation, it suggests this is the primary CTA on the page. 18. GRAZE Screenshot of Graze website In this example, Graze does a great job with its design to make the CTA stand out by creating a feature box. The feature box contains: An offer: First box half price Product description: Helping to create a scenario the user is familiar with — wanting to have healthy snacks on busy days CTA button: “get started” All these elements combine to make it obvious what the user is doing by clicking the CTA button. They are: Starting a subscription to a healthy snack box with the first box half price. Plus, using “get started” makes it feel like the

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user is going on a journey with the brand and building a South Africa Email List relationship rather than simply buying a product. SERVICE BUSINESS CALL-TO-ACTION EXAMPLES 19. 99 DESIGNS Screenshot of 99 Designs website The genius of this CTA lies in the supporting copy. The copy tells the reader what 99 South Africa Email List Designs offers custom design, talented designers supply the work, and the result South Africa Email List will grow your business. And if you’re looking for design work, that ticks all the boxes, right? Unique designs specifically for South Africa Email List your business Talented designers from across the globe Artwork that will help you to grow The CTA button is clear and lets the user where they

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