of images and little or no text!” That’s because images only increase the likelihood emails end up in spam but they don’t guarantee it. Think of spam filters as a Ghana WhatsApp Number List sliding scale. Each item on your email that triggers spam (like big images with little or no text, spam words, and low open rates) increases the chance they’ll end up in spam. For example, this email had a bunch of images Ghana WhatsApp Number List and went to my spam folder: Screenshot showing promotion email Whereas this email from Sumo uses an image with plenty of surrounding text to avoid being sent to spam: Screenshot showing a Sumo content email Moral of the story?

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If you can avoid using a big image, do so. But don’t feel like you need to do it if the image is important for your conversion rates. (That’s why it’s important to A/B test your emails.) 6. YOUR SUBJECT LINE IS MISLEADING One of the biggest reasons for low open rates (and thus, ending up in Ghana WhatsApp Number List the spam folder) is bad subject lines. Your subject lines can make or break your email campaigns. The best email subject lines have these things in common: They are relevant to what your subscriber signed up for. They pique the subscriber’s curiosity. They don’t sound like spam. Here’s a good example from an email Sumo sent to a list of

41k people who signed up for email marketing tips. It got a 35.25% open rate because it was hyper-relevant to the people on the list. Screenshot showing subject lines One of the best ways to pique curiosity is by saying something controversial or hard to believe. However, you also Ghana WhatsApp Number List shouldn’t say anything misleading or incorrect. For example, using: “RE:” when they didn’t send you a message. “Urgent:” when it’s not urgent. “About your order” when they didn’t buy anything from you. Not only are these unethical and spammy, they’re also against CAN-SPAM. So don’t do it! 7. YOU’RE SENDING TO OLD, INACTIVE OR BOGUS EMAIL

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