Put Inactive Emails Through A List Cleaning Tool 3 Step #3: Norway Email List Send A Re-Engagement Campaign To “Deliverable” Inactive Subscribers 4 Step #4: Remove Final Inactive Subscribers From Your List (But Save Them) 5 Step #5: Manually Remove Any Canned-Response Email Subscribers (Optional) How To Norway Email List Tell If You’re Successful (And Keep Your List Clean) WHEN SHOULD YOU SCRUB YOUR Norway Email List EMAIL LIST? Before you spend any time scrubbing your list, how do you know if you even need to? The three Norway Email List signs you should clean your list are: A drop in your open or clickthrough rate.

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An unusually high number of unsubscribes on Norway Email List your recent campaigns compared to previous ones. An increase in spam complaints on your email sends. If you’re noticing these things, it’s time to clean your list. Even if you aren’t seeing these signs, but you have a high bill from your ESP, you can save Norway Email List money by cleaning your list. Plus, a clean list means higher open rates, more clicks, and, Norway Email List ultimately, more sales. So it’s never really a bad idea! 5 STEPS TO CLEANING YOUR LIST STEP #1: SEGMENT YOUR LIST INTO ACTIVE AND Norway Email List INACTIVE The first step is to segment your list into two parts: People who have opened an email from you in Norway Email List the last 90 days.

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People who haven’t. Anyone who hasn’t opened an Norway Email List email from you in the last 90 days is considered a “cold” subscriber. They’re not engaging with your emails and have a higher chance of being dud or spam trap emails, or are recipients who are simply no longer interested in what you have to offer. Norway Email List Segmenting your list is usually pretty easy with most ESPs. For example, if you have Norway Email List ConvertKit, go to your Subscribers page, scroll down and click +Create a Segment on the right-hand side, then add the Norway Email List filter Cold subscribers (anyone who hasn’t opened an email in 90 days). Screenshot of ConvertKit Name and save the list, then select them

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