However, not all email marketers are the decision-makers; Belize Email Lists many email marketers work for the owner as a freelancer or employee. In that case, you need to educate the email marketer, but also help them convince the decision-maker that your product or service will bring the business a positive ROI. Belize Email Lists To figure out who is on your list, send a quick survey that takes no more than 30 seconds to fill Belize Email Lists out. Here are the questions: Why did you sign up for the [brand name] email list? [Long-form text] What can we help you Belize Email Lists accomplish? [Long-form text] Do you own the business or are you an employee/contractor? I own the business.


I’m an employee or contractor. Other (please explain). Belize Email Lists You can do this for free with Google Forms. Create a new blank form and fill it out like you see below. B2B Email Marketing: Screenshot of Google Forms FIND OUT WHAT YOUR AUDIENCE CARES ABOUT Yes, they want to make more Belize Email Lists money. But why do they want to make more money? Is it to spend more time with their family? Travel Belize Email Lists the globe? Grow a Fortune 500 business? To feel like they matter? To satisfy investors? Something else? Obviously, the Belize Email Lists answer will vary widely based on your target market and even from person to person.

Belize Email Lists

However, you’ll start to notice patterns if you do your Belize Email Lists homework. For example, many online business owners are digital nomads; they desire to travel freely without being bogged down by an office, employees, or needing to work set hours. Because of this, they care a lot about automation and Belize Email Lists efficiency. Another example would be CEOs of Fortune 500 companies. They also value Belize Email Lists automation and efficiency, but are typically not the people on your email list. Instead, you’re writing to their employees, who usually Belize Email Lists care about getting a raise, doing a good job, being recognized by peers, etc.

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