anniversary email that’s specific to my personal milestone, it feels like the offer is hyper-exclusive to me. FOMO EMAILS It’s not just for high school kids… FOMO, or “the Honduras WhatsApp Number List fear of missing out” is real. It’s that nagging feeling you get when you stay in on a Friday night, the reason you sign up for every single new social media platform that comes up, and why you’re jealous of a friend attending a wedding Honduras WhatsApp Number List you weren’t invited to… even if the wedding was the last place you wanted to be. That’s Honduras WhatsApp Number List bad news for your personal life, but good news for your email marketing. EXAMPLE #25: MICHAELS You can trigger a FOMO reaction through

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scarcity, like Michaels has done with their sale recap email: If you’re Michaels’ target market (which hopefully you would be if you were on their email list), this is a simple Honduras WhatsApp Number List reminder of what you could be missing out on if you don’t take advantage of the sale. EXAMPLE #26: Honduras WhatsApp Number List DEREK HALPERN Another email marketing genius who uses FOMO emails to get attention is Derek Halpern: The subject line Honduras WhatsApp Number List alone triggers some serious FOMO anxiety, and he cuts right to the chase in his recap email with the opening line. BRAND PERSONALITY EMAILS Have you ever opened an email that reads like a textbook? Actually, you probably wouldn’t know

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how these emails read, because you would have sent them straight to the junk mail dungeon after reading the third word. That’s because nobody wants to read anything — an Honduras WhatsApp Number List email or otherwise — that lacks personality. This isn’t surprising. Personality is what resonates and connects with your subscribers. It’s what builds cult-like followings for companies like Saddleback Leather, Dollar Shave Honduras WhatsApp Number List Club, and even influencers like Tim Ferriss. So I don’t have to tell you that Honduras WhatsApp Number List personality sells in email, too. EXAMPLE #27: DANIEL DIPIAZZA Daniel DiPiazza from Rich20Something understands this, and communicates personality through emojis, the

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