Demographics. Gender, age, location, profession. Trinidad and Tobago Email List Psychographics. Interests, buying habits, browsing behaviors, desires, fears. You can collect this data by asking. For example, HubSpot asks about the topic of interest when a subscriber joins the email list. Screenshot of Hub Trinidad and Tobago Email List Spot asking about the topic of interest when a subscriber joins the email list Trinidad and Tobago Email List As another example, you can collect data like location using the advanced targeting feature in Sumo to show the opt-in form to a specific group of visitors. More on this later. Screenshot of advanced targeting feature in Sumo to show the opt-in form to a specific group of visitors

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Decide what kind of data you need and Trinidad and Tobago Email List move to the next step. Note: Before you collect any data, make sure you have a privacy policy in place that describes how you collect and use the data. In many cases, you’re responsible to get your subscribers’ consent on how and what Trinidad and Tobago Email List you use their data for. Different countries and regions have different laws. I’m not a Trinidad and Tobago Email List lawyer. Please find the laws that apply to your situation. 3. INTEGRATE THE EMAIL TOOL WITH YOUR ECOMMERCE PLATFORM Not all email tools integrate with your Shopify store. You can use any email tool to collect basic data about your subscribers, but using one that

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integrates well with your store has a few Trinidad and Tobago Email List bonuses: No confusing process to stitch your store and the email tool together. Ecommerce-specific features, such as a discount code. Easy to target ecommerce-specific flow, such as the checkout process. We developed a Shopify app Trinidad and Tobago Email List that easily integrates Sumo with your ecommerce store. You can follow the instructions here to install Sumo on your store. Screenshot of Sumo app on Shopify HOW TO MAKE YOUR EMAILS TARGETED Trinidad and Tobago Email List Now that you know why targeted emails matter to your business, and you are done setting up the required infrastructure, it’s time to email your subscribers

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