Monthly Giveaways So they have this waterfall flow set up to send custom welcome emails to leads from all four lead sources: Screenshot of AppSumo The way this waterfall Netherlands Phone Number List flow works is a: Product Webinar lead gets tagged and sent a custom Product Webinar welcome email. Netherlands Phone Number List Giveaway lead gets tagged and sent a custom Giveaway welcome email. Influencer Netherlands Phone Number List Webinar lead gets tagged and sent a custom Influencer Webinar welcome email. If the lead doesn’t match any of those lead sources

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(e.g., Sumo Welcome Mat leads), then they Netherlands Phone Number List get a general welcome email. Two days after receiving a welcome email, the lead is removed from the welcome series and put in AppSumo’s master email list. Note: All email leads keep their tag indicating their source, Netherlands Phone Number List allowing AppSumo to track which lead sources generate the most revenue. Here’s Netherlands Phone Number List what two of the emails look like, to give you an idea of how to write welcome emails like this: Screenshot of two different types of AppSumo Notice how both welcome

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emails have two key elements: An Netherlands Phone Number List opening line personalized based on the lead source of the subscriber. Bullet points setting the expectation you’ll get emails “a few times a week” with dope software deals. By setting your welcome email campaign up like this, you Netherlands Phone Number List make your welcome emails more personal and can see which source of leads generate the Netherlands Phone Number List most sales. You can then use that information to double down on the marketing activities driving the most sales for your business. Watch Ilona breakdown exactly

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