Advertising on Facebook is within reach of all budgets, but it is difficult to know precisely the price to count for each campaign, so many factors define the different costs. So how can you be sure to optimize your advertising budget on Facebook, without being too hasty or too careful to spend it? We have deciphered for you the prices of Facebook Ads, and the functioning of the platform in the management of budgets and distributions.

How much do Facebook Ads cost?

The cost of an ad on Facebook can be as cost per click (CPC), cost per view (CPV), cost per action (CPA) – you only pay if a particular action is taken, like Like or Share  or at cost per thousand impressions (CPM).

However, these costs vary according to several factors that detail later such as the competition.The relevance of the format and of the ad, or even the country you are. It Austria WhatsApp Number List quite difficult to precisely define the of an ad . Facebook, due to the wide variety of factors taken into account for each ad . Thus the average Cost Per Click in France in 2016 is €0.23, the cost of installing an application is higher and is generally around €1.26 and a Cost Per Like costs on average €0.30 – a price that can vary.

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What to consider when showing ads?

The ad that will appear despite the competition is the one that will win the auction: it is the one that will have the highest value after having been to various criteria. But it doesn’t just depend on the price you’re willing to pay. So even the most modest budgets have a chance of seeing their ads appear. However, if you have in mind a particular maximum amount that you are willing to pay for a particular ad, it is possible to set a manual bid.

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