Many people – 92% according to one survey – trust recommendations from friends and family more than any other type of advertising. This is why your marketing efforts must include an influencer strategy. Social media can make strangers feel like friends people can trust. Social media influencers have tens of thousands, millions of thousands, sometimes even millions of these “friends”. . But it’s not easy. This requires a lot of person-to-person relationship building with the influencer – once you find them. Savvy marketing leaders know that a successful influencer strategy needs to be personal and authentic.
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Therefore, Spend your energy building relationships with the right influencers for your business, not the process itself. 10 Steps to a More Effective Influencing Strategy Follow these steps to develop and execute your next influencer campaign.1. Know your goals Don’t get sucked into using influencers in marketing campaigns without knowing what you need to accomplish. Like any business initiative, setting clear goals is the first step to achieving the desired results.Examples of what you might be looking to achieve:Increased website trafficSales increaseGreater brand awarenessStrong launch of a new productIncrease in market shareGreater customer.
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have more than three. Each must be attainable and measurable. For example: “Traffic from new visitors to the website’s sales page increased by 20% at the end of the second quarter. 2. Identify Key Demographics of Target Customers The more you can describe the customers you’re looking to win over, the better equipped you’ll be to find the right influencers for your product or service.Key demographics typically include location, gender, age , socioeconomic class, marital status, and education level. But it’s the interests of your target customers that make influencer marketing powerful. If yes, which ones? Don’t be afraid to be as specific as the teams, if that makes sense for your products. Some, like cooking, gardening, or playing video games, are common. Others, like the collection of wooden animal sculptures.