The very nature of social networks, as well as the importance of recommendations for consumers . Making purchasing decisions, lead brands to jump on the influencer marketing trend.The very nature of social networks, as well as the importance of recommendations for consumers in making purchase decisions, lead brands to jump on the influencer marketing trend . Published by other customers on the different online platforms. More related notes: social networks and brand advocate factors of trust in customer brands25 crisis. Social networks against this background brand advocates endorse their weight as important.

But Not Essential- Players in Digital Marketing Strategies

but not essential- players in digital marketing strategies, with which more and more brands are joining. The trend of including brand ambassadors to improve the construction of their image. in digital. Information from Technorati Media highlights that 65 percent  Sweden Phone Number List of brands acknowledge carrying out influencer marketing actions to convert users of social networks and influential bloggers into brand ambassadors. Investment in this type of actions continues to grow. If one takes into account that brand advocates are 150 percent more likely to be considered . A a reliable and trustworthy source of information about a brand

Sweden Phone Number List

thanks to which they manage to be twice more effective

Digital brand ambassadors play a fundamental role in the growth of a brand since they contribute their credibility, fan base and reach to thethis type of strategy, which many brands already use in the launch and positioning of their products.Such is the case of Always, which for the launch of its new premium line used Alessandra Ambrosio -international top model- as a brand ambassador in both digital and traditional media.José Ernesto Aguilar, director of marketing for P&G Latin America, stressed that digital media are fundamental in the way in which brands relate to their consumers today and using a brand advocate in this medium is based on the fact that the consumer finds utility in the products. considering the experience of celebrities and opinion leaders. However, as external collaborators who support the brand from personal digital properties and. On many occasions, without payment, there are some.

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